Vimto

Our VimPto post went viral delivering over 3m impressions in 48 hrs.

Vimto

Our VimPto post went viral delivering over 3m impressions in 48 hrs.

"Working with Vimto has been a labour of love, with one of my proudest moments including our VimPto viral moment."

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Jamie Sharp

Agency MD & Group CBO

"Working with Vimto has been a labour of love, with one of my proudest moments including our VimPto viral moment."

Profile portrait of a man in a white shirt against a light background

Jamie Sharp

Agency MD & Group CBO

As part of our organic social media work for Vimto, we gained an insight into how many consumers pronounced Vimto incorrectly. Despite the brand being loved by millions, some seem to add a rogue 'P' to the name. So we got to work on thinking about how we could have some fun with this rogue mispronunciation.

As part of our organic social media work for Vimto, we gained an insight into how many consumers pronounced Vimto incorrectly. Despite the brand being loved by millions, some seem to add a rogue 'P' to the name. So we got to work on thinking about how we could have some fun with this rogue mispronunciation.

Our Solution

We decided to create a single static social media post and lean into it, for a bit of fun! Tbh, as much as we'd like to say we spent weeks on it, we literally spent a few hrs max.

Our Solution

We decided to create a single static social media post and lean into it, for a bit of fun! Tbh, as much as we'd like to say we spent weeks on it, we literally spent a few hrs max.

The Outcome

Well...it kinda went a bit viral. The response was mad, as 100's of people started commenting and sharing within minutes of the post going live. Within 24hrs we were all looking at each other discussing a 'viral' moment. The post was shared far and wide gaining organic reach of almost 3m across Meta and over 260k engagements. People shared it on Twitter and LinkedIn. They couldn't believe that not only THEY pronounced it VimPto, but that WE (the brand) were deadly serious about accepting our fate and changing the name. As the post gained coverage in The Sun, Ladbible, Birmingham Live and many more, and after the Vimto team were asked to go on the Manchester Evening News, we decided we had to come clean. It was a prank, we weren't changing our world famous name.

The Outcome

Well...it kinda went a bit viral. The response was mad, as 100's of people started commenting and sharing within minutes of the post going live. Within 24hrs we were all looking at each other discussing a 'viral' moment. The post was shared far and wide gaining organic reach of almost 3m across Meta and over 260k engagements. People shared it on Twitter and LinkedIn. They couldn't believe that not only THEY pronounced it VimPto, but that WE (the brand) were deadly serious about accepting our fate and changing the name. As the post gained coverage in The Sun, Ladbible, Birmingham Live and many more, and after the Vimto team were asked to go on the Manchester Evening News, we decided we had to come clean. It was a prank, we weren't changing our world famous name.

Ready to grow your brand?

Absolutely zero messing around from us. Book an intro call with Elliot, our group CEO, he'll listen to all your needs and understand how TL;DR can help before setting up a proposal call with Jamie our Agency MD.

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Elliot Chapman

TL;DR Group CEO

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Contact us

Ready to grow your brand?

Absolutely zero messing around from us. Book an intro call with Elliot, our group CEO, he'll listen to all your needs and understand how TL;DR can help before setting up a proposal call with Jamie our Agency MD.

Profile portrait of a man in a white shirt against a light background

Elliot Chapman

TL;DR Group CEO

Extreme close-up black and white photograph of a human eye

Contact us

Ready to grow your brand?

Absolutely zero messing around from us. Book an intro call with Elliot, our group CEO, he'll listen to all your needs and understand how TL;DR can help before setting up a proposal call with Jamie our Agency MD.

Profile portrait of a man in a white shirt against a light background

Elliot Chapman

TL;DR Group CEO

Extreme close-up black and white photograph of a human eye

Contact us