Slush Puppie

Launching the UK social media accounts for this iconic dawg.

Slush Puppie

Launching the UK social media accounts for this iconic dawg.

"The team were always agile, responsive and great to work with. They did a brilliant job for us."

Becky Woodhall

Licensed Brands & Marketing Lead

"The team were always agile, responsive and great to work with. They did a brilliant job for us."

Becky Woodhall

Licensed Brands & Marketing Lead

Partnering with Nichols PLC, we set out to launch Slush Puppie’s new fizzy 500ml and 2L bottles into the UK market with a strategy that dialed up the brand’s bold, playful legacy. Targeting fizzy-drink fans on Instagram and TikTok.

Partnering with Nichols PLC, we set out to launch Slush Puppie’s new fizzy 500ml and 2L bottles into the UK market with a strategy that dialed up the brand’s bold, playful legacy. Targeting fizzy-drink fans on Instagram and TikTok.

Our Solution

For Nichols PLC’s Slush Puppie fizzy bottle launch, we turned the spotlight on the three core flavors—Blue Raspberrie, Strawberrie, and Green Apple—and unleashed the Slush Puppie mascot to make them pop, taking a page from Duolingo’s unhinged owl playbook.

Our Solution

For Nichols PLC’s Slush Puppie fizzy bottle launch, we turned the spotlight on the three core flavors—Blue Raspberrie, Strawberrie, and Green Apple—and unleashed the Slush Puppie mascot to make them pop, taking a page from Duolingo’s unhinged owl playbook.

The Outcome

Production was chaotic fun: quick iPhone shoots with the pup in a mascot suit splashing fizzy pours, edited with glitchy zooms and Duolingo-style absurdity. Copy stayed sharp—“Fizz up or flop”—bringing the challenger-brand edge Nichols craved, with the mascot as the unhinged star.

The Outcome

Production was chaotic fun: quick iPhone shoots with the pup in a mascot suit splashing fizzy pours, edited with glitchy zooms and Duolingo-style absurdity. Copy stayed sharp—“Fizz up or flop”—bringing the challenger-brand edge Nichols craved, with the mascot as the unhinged star.

Ready to grow your brand?

Absolutely zero messing around from us. Book an intro call with Elliot, our group CEO, he'll listen to all your needs and understand how TL;DR can help before setting up a proposal call with Jamie our Agency MD.

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Elliot Chapman

TL;DR Group CEO

Extreme close-up black and white photograph of a human eye

Contact us

Ready to grow your brand?

Absolutely zero messing around from us. Book an intro call with Elliot, our group CEO, he'll listen to all your needs and understand how TL;DR can help before setting up a proposal call with Jamie our Agency MD.

Profile portrait of a man in a white shirt against a light background

Elliot Chapman

TL;DR Group CEO

Extreme close-up black and white photograph of a human eye

Contact us

Ready to grow your brand?

Absolutely zero messing around from us. Book an intro call with Elliot, our group CEO, he'll listen to all your needs and understand how TL;DR can help before setting up a proposal call with Jamie our Agency MD.

Profile portrait of a man in a white shirt against a light background

Elliot Chapman

TL;DR Group CEO

Extreme close-up black and white photograph of a human eye

Contact us