"Launching the Vimto TikTok account and scaling it past Innocent Smoothies to the no1 (at the time) in the category was a blast. It was my baby and I loved being the account manager for such an iconic FMCG brand."
Brea Thurgood
Senior Account Manager, TL;DR Agency
"Launching the Vimto TikTok account and scaling it past Innocent Smoothies to the no1 (at the time) in the category was a blast. It was my baby and I loved being the account manager for such an iconic FMCG brand."
Brea Thurgood
Senior Account Manager, TL;DR Agency
As the social media agency for Vimto between 2022 and 2024, we developed and executed their TikTok strategy, handling everything from content planning and creative direction to paid amplification and community management. We were their comprehensive social media partner.
As the social media agency for Vimto between 2022 and 2024, we developed and executed their TikTok strategy, handling everything from content planning and creative direction to paid amplification and community management. We were their comprehensive social media partner.
Our Solution
Our approach focused on creating content that resonated with the younger demographic Vimto aimed to reach for their Ready To Drink products. We leveraged trending formats, responded to cultural moments, transformed audience feedback into engaging posts and delivered exceptional community management.
Our Solution
Our approach focused on creating content that resonated with the younger demographic Vimto aimed to reach for their Ready To Drink products. We leveraged trending formats, responded to cultural moments, transformed audience feedback into engaging posts and delivered exceptional community management.
The Outcome
Starting from scratch, over a three-year period the account grew to achieve the largest following in the category, surpassing Innocent Smoothies. With numerous posts exceeding one million views, Vimto successfully connected with a Gen Z audience they had previously struggled to engage on Facebook and Instagram.
The Outcome
Starting from scratch, over a three-year period the account grew to achieve the largest following in the category, surpassing Innocent Smoothies. With numerous posts exceeding one million views, Vimto successfully connected with a Gen Z audience they had previously struggled to engage on Facebook and Instagram.
