"Working with Kerrygold was a blast. They are such an iconic brand and the team created some amazing foodie content for them."
Jamie Sharp
TL;DR Agency MD & Co-Founder
"Working with Kerrygold was a blast. They are such an iconic brand and the team created some amazing foodie content for them."
Jamie Sharp
TL;DR Agency MD & Co-Founder
Like most FMCGs Kerrygold UK's social media strategy was based around taking existing brand assets and using them on social, with no social-first strategy or paid social media strategy. Enter TL;DR, here to rip up the playbook and bring that missing 'social-first' thinking to Irelands finest butter.
Like most FMCGs Kerrygold UK's social media strategy was based around taking existing brand assets and using them on social, with no social-first strategy or paid social media strategy. Enter TL;DR, here to rip up the playbook and bring that missing 'social-first' thinking to Irelands finest butter.
Our Solution
Not only did we work on identifying target audiences through test and learn paid, we implemented some 'social-first' quick wins. Like REELS on Instagram, a video first strategy to all our content creation and the launch of a TikTok account.
Our Solution
Not only did we work on identifying target audiences through test and learn paid, we implemented some 'social-first' quick wins. Like REELS on Instagram, a video first strategy to all our content creation and the launch of a TikTok account.
The Outcome
We created a dedicated paid social media strategy to drive brand awareness, reach and frequency to all our paid content, ensuring the brand cues are ever present and landing with each piece of content. Working with the brand and agency partners our content and strategy helps drive home brand equity across all touch points, social and beyond.
The Outcome
We created a dedicated paid social media strategy to drive brand awareness, reach and frequency to all our paid content, ensuring the brand cues are ever present and landing with each piece of content. Working with the brand and agency partners our content and strategy helps drive home brand equity across all touch points, social and beyond.
Recent work
Social Media
Creative
Vimto
Launching and scaling the category leading TikTok account for Vimto
Social Media
Creative
Vimto
Launching and scaling the category leading TikTok account for Vimto
Slush Puppie
Launching the UK social media accounts for this iconic dawg.
Slush Puppie
Launching the UK social media accounts for this iconic dawg.
