"The team were always agile, responsive and great to work with. They did a brilliant job for us."
Becky Woodhall
Licensed Brands & Marketing Lead
Partnering with Nichols PLC, we set out to launch Slush Puppie’s new fizzy 500ml and 2L bottles into the UK market with a strategy that dialed up the brand’s bold, playful legacy. Targeting fizzy-drink fans on Instagram and TikTok.
Our Solution
For Nichols PLC’s Slush Puppie fizzy bottle launch, we turned the spotlight on the three core flavors—Blue Raspberrie, Strawberrie, and Green Apple—and unleashed the Slush Puppie mascot to make them pop, taking a page from Duolingo’s unhinged owl playbook.
The Outcome
Production was chaotic fun: quick iPhone shoots with the pup in a mascot suit splashing fizzy pours, edited with glitchy zooms and Duolingo-style absurdity. Copy stayed sharp—“Fizz up or flop”—bringing the challenger-brand edge Nichols craved, with the mascot as the unhinged star.
